Your construction partners.
Meet the dedicated team driving our vision of excellence, safety, and sustainability in every project.
Managing Director
New Business Project Manager
Co – Founder and Managing Director of URBN Group, Tom has extensive experience and a proven expertise in project management of the Building & Construction Industry; with a portfolio of successful projects across multiple sectors, D&C, ECI, construction management, new builds fit outs and refurbishment projects.
Tom has a reputation for solving problems and delivering projects in complex, live environments. With a strong focus on client relationships and driving a high-performance team culture, he compliments his keen interest in people and tenacity to get things done with a strategic approach to guide business opportunities in both existing and targeted growth sectors.
As a registered commercial builder, Tom is passionate about driving the dynamic growth of URBN Group and developing a new type of construction company, a game changing business underpinned by an enthusiastic team.
Estimating & Contracts Manager
Pre-construction & Project Delivery
With experience in various sectors of the construction industry, Aakash brings a well-rounded knowledge to his role as Senior Estimator/Contract Administrator. Prior to commencing work at URBN™, Aakash completed a Master of Construction Management (Professional) and bachelor of civil engineering and worked previously in a Tier 3 construction company and high end residential developments.
Aakash’s high attention to detail and effective communication style ensures accurate tender submissions, smooth project delivery and constructive stakeholder management. Aakash understands the importance of subcontractor relationships and the role they have in delivering successful project outcomes.
Aakash has exceptional organisational skills, a strong focus on teamwork and works closely with both the Project Managers and the Site Managers, providing invaluable support for his projects across many areas of contract administration.
Contract Administrator
Project Delivery
James Gow joins URBN™ as a Contracts Administrator (Operations) with a Bachelor of Construction Management (Honours).
He began his career in 2017 as a Quantity Surveyor, gaining significant client-side cost management experience. In 2023, James transitioned to the contractor side as a Site Supervisor at Johns Lyng Group, further honing his skills.
His impressive project portfolio includes high-value residential and commercial developments like HOME Apartments in Alphington ($150M), Northern ARC ($61.6M), and the redevelopment of Reid Oval in Warrnambool ($10M).
Since joining URBN in 2024, James has contributed to notable projects such as Planet Fitness Craigieburn ($1.4M) and Escape Hatch Books ($350K).
Known for his meticulous approach and strong stakeholder management, James ensures successful project delivery and effective collaboration across all phases of construction.
Bid & Marketing Manager
Business Development
Sara Walker is a highly experienced Marketing and Bid Manager with over a decade of expertise in marketing, communications, and business development, including four years in the commercial construction industry. She holds a Diploma of Building and Construction, bringing a diverse range of skills to her role, including bid writing, graphic design, and project marketing. Sara excels in producing high-quality submissions for tenders, EOI’s, fee proposals, and capability statements, all while managing multiple projects under tight deadlines.
In her current position, Sara plays a pivotal role in driving URBN Group’s success by supporting key business functions like project delivery and bid management. Her strong stakeholder relationship management, multitasking abilities, and adaptability enable her to excel across departments, providing innovative solutions and enhancing organisational performance.
Sara’s achievements extend to content creation, digital marketing, and event management, where she has developed and executed strategic campaigns that drive growth. Her attention to detail, creativity, and strategic mindset ensure impactful outcomes for every project she leads. Known for her results-oriented approach and dedication to excellence, Sara is a dynamic professional who continues to deliver successful outcomes, contributing to the sustained growth and success of her organisation.
Managing Director
Operations & Construction Manager
As Co – Founder and managing director, Joel has over 10 years of industry experience in the delivery of complex project across both the residential and commercial sectors, from extensive refurbishments and fit outs to new build and live environment works.
Joel oversees and guides our construction division from project commencement through to completion and is the main point of contact for our clients. He has a unique and proven ability to manage both company and sub-contractor relationships to ensure a cohesive approach is obtained in delivering challenging projects.
With his strong technical acumen, Joel successfully managed the delivery of multi-million-dollar projects across Geelong and the South coast. Joel is responsible for the delivery of projects from inception, including design management and documentation, through to completion.
He implements zero defect strategies to ensure that each project achieves the highest quality, safety and environmental standards and monitors and reports project performance against target cost, safety, program and quality criteria, anticipating issues and rapidly resolving them.
With a team orientated attitude, Joel believes success is driven through open communication and accountability, and is able to deliver positive outcomes for the team whilst driving the growth of the company.
Pre-Construction & Project Manager
Project Delivery
With over 15 years of project experience and a strong background in commercial and domestic project delivery, Nick is a dedicated and results-driven Project Manager at URBN Group. His expertise lies in pricing, managing, and successfully delivering construction projects.
Nick’s in-depth understanding of key client sectors enables him to provide end-to-end project management, ensuring project excellence.Nick excels in challenging environments and thrives on building successful teams for delivering complex projects.
He listens to clients, coordinates project functions, and implements zero-defect strategies for top-notch quality, safety, and environmental standards. Nick’s leadership has resulted in the successful execution of multimillion-dollar projects, earning high customer satisfaction and repeat business.
Nick’s educational background includes an Advanced Diploma of Project Management and a Bachelor of Commerce in Accounting and Law, providing him with a robust foundation in both project management principles and business acumen.
Nick’s leadership and project management expertise shine through in his successful delivery of diverse projects, such as The Geelong College’s Early Learning Centre and Junior Campus ($35m), Nike Store fitouts ($18m annually), and a range of projects from $450k to $3.2m, showcasing his diverse project management skills and commitment to excellence.
Site Manager
Project Delivery
Lachlan Brent brings over 9 years of extensive experience in the construction industry, specializing in site supervision, residential estimating, and carpentry roles. His passion for delivering exceptional results and his diverse skill set make him a valuable asset to our team.
Lachlan has overseen a variety of commercial fitout projects in Melbourne city and regional Victoria, demonstrating his keen eye for detail, commitment to safety, and effective coordination of subcontractors.
His leadership as Lead Carpenter on projects such as constructing sets for Thor 4 at Fox Studios underscores his versatility and hands-on approach to project management.
Previously, as a Junior Residential Estimator, Lachlan excelled in accurately estimating costs, maintaining profitable margins, and coordinating project timelines. His achievements include autonomously pricing an 8-unit development and consistently meeting project deadlines while exceeding key performance indicators.
Lachlan’s background also includes diverse experiences such as solo travel roles in Canada and North America, completing a carpentry apprenticeship with Dave Brent Constructions, and working as a stockman on remote NT cattle stations.
These experiences have honed his skills in team leadership, problem-solving, and project execution.
Lachlan’s dedication to excellence, coupled with his strong work ethic and adaptability, make him an invaluable member of our team, ensuring successful project outcomes and client satisfaction at every stage.
Bid & Marketing Coordinator
Business Development
Melanie James is an experienced Bid Coordinator with over 10 years of experience in the construction industry, specializing in high-density residential and commercial construction. With a strong foundation in sales operations, she has a proven ability to navigate complex environments and ensure efficient project coordination. Over the past year, Melanie has expanded her expertise into bid coordination, playing a key role in managing and preparing high-quality submissions for tenders, EOI’s, and proposals in the commercial construction sector.
In addition to her bid coordination work, Melanie also supports URBN Group’s marketing efforts, with a focus on social media management. Her process-driven approach, exceptional communication skills, and attention to detail allow her to manage multiple tasks simultaneously while maintaining the highest standards of accuracy and efficiency.
Melanie’s ability to foster strong stakeholder relationships and her excellent organisational skills ensure that projects are delivered smoothly and on time. Her experience across different facets of the construction industry, combined with her passion for streamlining processes and driving successful outcomes, make her a valuable asset to any team. With a focus on continuous improvement and operational excellence, Melanie consistently delivers results that contribute to the success and growth of her organisation.
Head of Strategy & Growth
Business Development
Sam Herbert is a dynamic and ambitious business professional who brings fresh energy and innovative thinking to URBN™. Recently graduated with a Bachelor of Business, Sam’s academic achievements have provided him with a solid foundation in strategic growth, management, and relationship-building.
In his role as Business Development Manager, Sam is at the forefront of driving URBN™’s growth initiatives. Despite his recent entry into the professional world, he has quickly demonstrated his capability and potential.
Project Manager
Project Delivery
Mike Bufton, joining URBN Group as a Project Manager, holds a Bachelor of Engineering (HONS) in Civil & Environmental from the University of Auckland. His extensive career in the construction industry spans design to construction, highlighting his analytical approach and commitment to safety originating from a background in structural engineering.
With well-rounded experience in both client-side and contractor roles, Mike brings a strong knowledge of residential and commercial construction, first-hand experience of trades involved, and the coordination required in design and project management.
Mike’s notable work at Jeckra, where he focused on the upgrade and modernisation of Guardian Childcare & Education facilities across their national portfolio of 100+ centres, showcases his expertise in handling sensitive and high-stakes projects.
In these roles, Mike was responsible for estimation, tender analysis, and project management, ensuring the renovations met stringent safety standards and tight timelines while maximising occupancy against construction costs.
At New England Constructions, Mike further demonstrated his project management capabilities on high-profile projects such as the Waterfront Tavern in Shell Cove, NSW, valued at $11 million, which won the Master Builders Excellence Award for Commercial Hospitality in 2022, and the Marina Services Building project, valued at $3.5 million. His responsibilities included client liaison, estimation, procurement, quality control, and comprehensive project management from inception to completion.
Mike is known for his strong client relationships, understanding design intent, and delivering cost effective, practical solutions while maintaining the client’s vision.
Site Manager
Project Delivery
Greg Armstrong, a seasoned professional with over 35 years of experience in the construction industry, joins URBN Group as a Site Manager.
Throughout his extensive career, Greg has successfully managed a diverse range of high-profile projects, including Miramar Apartments in Geelong with LU Simon Builders, Mercer Apartments and Holiday Inn & Suites in Geelong with Maxcon Constructions, and Hotel Continental in Sorrento with Hamilton Marino Builders.
His project portfolio also features Craftworks Creative Office in Abbotsford, Boathouse Apartments, Riverside Apartments, River One Apartments in Footscray, and numerous other significant developments. Greg’s expertise spans residential, commercial, and hotel projects, showcasing his ability to manage complex builds from inception to completion. He is known for his exceptional coordination skills, ensuring that all on-site activities and subcontractor schedules adhere to Australian building codes and safety standards.
Greg’s leadership style is characterised by his effective communication and strong decision-making skills, enabling him to collaborate efficiently with diverse stakeholders and lead project teams to success.
His commitment to quality workmanship and safety, combined with his extensive practical knowledge, makes Greg an invaluable asset to any project team.
Greg’s dedication to the construction industry and his passion for delivering high-quality projects continue to drive his professional growth and success.
URBN Group acknowledges the Traditional Custodians of the land on which we work and provide services - Wathaurong Country, Gulidjan Country and Gadabanud Country. We pay our respects to Elders past and present, and recognise the continuing connection of all Aboriginal people to land, water, spirit and community.
327 Shannon Avenue
Newtown Victoria 3220
Tom Herbert
+61 456 731 836
Joel Boyd
+61 427 619 710
Email: info@urbngroup.au
Instagram: @urbngroup__